From Breath to Brand

One minute I’m recording a breathwork script for a mindfulness app. The next, I’m rewriting a headline for a paid campaign that needs to go live in 26 minutes.

Welcome to the chaos. I live here.

People always assume I left wellness for marketing, or that I “pivoted” from yoga to tech. I didn’t. I just added Google Slides and a little caffeine anxiety to the mix. I still lead breathwork. I still create all the mindfulness content for Salus Health. And I still run strategy for brands trying to sound like humans again.

It’s a strange combo, I’ll admit. Sometimes I film a calm, slow video reminding people to relax their jaw, and then immediately get on a Zoom call where a founder says the words “we just need it to go viral” with no irony.

And yet—it works.

Because here’s the truth: guiding someone through a deep exhale is not that different from guiding a brand through messaging that’s lost its soul. Both require presence. Both require timing. Both involve someone saying “this feels off” without knowing why.

Breathwork taught me to listen between the lines. To notice when someone’s just repeating a script. To help them find what they’re actually trying to say. Now I do that with words instead of bodies. Slightly more stressful, slightly fewer blankets.

When I was teaching yoga full-time, I had no content calendar, no social strategy, and zero idea how I was going to scale anything. But I knew how to show up. I knew how to write honestly. I knew how to hold space for people who didn’t want to be fixed—they just wanted to feel something real. That’s still how I approach marketing.

The wellness world gave me tools. The startup world gave me language. Now I use both.

Sometimes I’m cueing inhales. Sometimes I’m editing ads. Sometimes I’m making a reel while my toddler throws crackers at my laptop. But the work? The work is the same. Make people feel seen. Say what matters. Don’t waste their time.

So no, I didn’t choose one path. I just stopped pretending there had to be one. Turns out you can build high-performing funnels and believe in nervous system regulation. You can write brand decks and still pause to breathe before you hit “send.”

Honestly? You probably should.