Why I Bring Mindfulness Into the Work

I’ve worked in startups that moved faster than my Wi-Fi and agencies where 37 Slack channels somehow made sense. I’ve written social copy at 1 a.m., designed launch plans while muting a toddler tantrum, and reworked a subject line eight times because "it just needs more urgency."

Marketing has changed. A lot.
But one thing hasn’t: people still want to feel something.

We used to chase impressions and reach. Now we chase conversions, retention, LTV, and don’t-you-dare-say-vanity-metrics. We've traded "what’s the post frequency?" for "what's the CAC on this segment versus cold paid lookalikes after day 3 decay?"

That’s progress.
But also, kind of exhausting.

At the agency level, I saw how easy it was to chase the content calendar. Just keep pushing. Get it out the door. There was always another client, another platform, another fire drill.

Inside startups, it was a different flavor of chaos. More ownership. More scrappy. Sometimes, more purpose. But often, just as reactive. I’d find myself in meetings discussing "customer journey alignment" while also trying to figure out why Meta suddenly flagged our ad for no reason.

Somewhere in between the dashboards, deadlines, and "just one more revision" cycles, I realized I needed to breathe. Not figuratively. Literally. Deep, full inhale, not-slumped-over-my-laptop kind of breathing. That’s when mindfulness stopped being just a personal thing and started shaping how I work.

For me, mindfulness in marketing means paying attention. Not just to the audience, but to the intent behind the message. Are we saying this because it matters? Or because the calendar says we’re due for a post?

It’s the pause before we blast an email.
It’s checking in with the actual human experience we’re designing for.
It’s remembering that a real person is opening this, reading this, reacting to this.

Now, when I consult with businesses, that’s what I bring.
Yes, I love a well-optimized lifecycle funnel. Yes, I enjoy writing punchy CTAs.
But what I really care about is this:

Does your brand feel real?
Does your message match what your customer actually needs?
Are you building something that earns trust?

That’s the stuff that sticks. That’s what creates the kind of marketing people remember. Not because it interrupted their scroll, but because it actually meant something.

I still believe in performance. I still love data. But I also believe in honesty, humor, and knowing when to step away from the algorithm and listen to your gut.

Marketing is louder than ever. But the work that truly cuts through?
That comes from people who care enough to pause.

So if you’re building something and need a little clarity, a better message, or someone to call out the fluff, we should talk.

I’ll bring the coffee. You bring the chaos. We’ll sort it out together.